‘Nexa Journeys On Asian Highway 1 Driven By S-Cross’

May 23, 2017
3,481 Comments
Wouldn’t it be lovely to watch
five outstanding personalities driving towards the far flung areas and witness
magic on their journey? Entering the small screen is a delightful travel show called
‘NEXA Journeys on Asian Highway 1 Driven by S-Cross. This shall be the first ever
travel show covering the entire stretch of the Asian highway.

The series will showcase the less
explored territory which has raised curiosity amongst the discerning traveler’s
keen to take up the journey on the ultimate cross country road trip. The adventurous
journey of five celebrities on Asian Highway 1 (AH1) will premiere on 21st May
at 7:30 pm only on Discovery Channels (Discovery, Discovery Turbo and Discovery
HD).
This one-of-a-kind travel show
brings together an exclusive partnership between Nixa, symbolic for new
experiences, and Worldwide Media, a leading lifestyle and entertainment
company. To provide a stunning cinematic experience for its viewers, this show
will capture the journey of five different travelers and celebrities on the
most adventurous unexplored terrain.
Speaking on the initiative Mr.  R.S. Kalsi (Executive Director, Marketing
& Sales, Maruti Suzuki) said, “NEXA marks the first initiative by an
automobile company to go beyond selling cars and create a new format of lifestyle
experience for the customers.
NEXA Journeys is not just about
being able to explore new places; it’s about indulging your senses and experiencing
new things, trying something unthought-of. Tasting the feeling that money can’t
buy. NEXA Journeys on Asian Highway 1’ is one-of-a- kind travel show that aims to
provide a new exclusive format for experience seekers. ”
Commenting the launch, Deepak
Lamba, CEO- Worldwide Media said, “The series marks WWM’s foray into television
production, our aim is to provide holistic branding and marketing g solutions
to brands we work with, in NEXA we found the ideal partners, to co-create a
unique property through cutting-edge content.
Nexa  Journeys on Asian Highway 1’ is truly
experiential in its form, and tick marks all the relevant boxes to
reinforce  the new age phenomenon of  content marketing. Our  portfolio brands Top Gear  Magazine India and Lonely  Planet Magazine India are on  board as marketing partners  and they already have a  strong credibility in the  auto and travel space which  will reflect in the show’’.
Identifying the travelers for  this epic road trip began with  choosing five passions viz.  Acting, cooking, photography, singing and an auto
enthusiast. Basis this, five celebrities were chosen, who associated strongly
with these passions in their life. Entries were then invited from across India
to select five interesting personalities who will accompany the five celebrities
through this journey.
Actress Pallavi Sharda, Chef Saransh
Goila, Fashion photographer Taras Taraporvala,
Editor of TopGear Magazine  Girish
Karkera, Singer  Natalie Di Luccio,  Professional race car driver  Hussein Kachwala, Cinematographer Sai Sanil,
Media  consultant Naved Farooqui,  Musician Kunal Kundu and PR  consultant and content writer Madhurima Roy
will be seen on  board taking this life-
changing experiential journey.  Apart
from this, the show will also encapsulate and showcase the different passion of
each of the participants such as acting, cooking, photography, singing and
writing.
This seven episode series will
cover the journey of a lifetime for these 10 people which begin from Delhi, as they
travel through UP to Varanasi, exploring the treasure trove of culture the
oldest city in the world has to offer. Crossing Jorhat in Assam they visit the
serene tea gardens as they continued to Majuli the biggest river island in
the  world situated in the Brahmaputra.
Here they experience the unique culture of the locals, travelling on-board
ferries which are a way of life on this island. Moving on further to Kohima, a hilly
district in Nagaland, they discover the indigenous tribes, their music and the
matriarchal society characteristic to most north eastern states.
From here their next stop was Manipur to
witness the border town of Moreh, located on the India-Myanmar border in the
Chandel district, which ignited a sense of patriotism amongst the
travelers.  Further they crossed the
borders of India and move into Bagan in Myanmar known for the Bagan Archaeological
Area, where more than 2,000 Buddhist monuments tower over the pristine green
plains, this also gave our travelers a peak into the Buddhist culture. In the
final leg of the trip, they begin their journey from Myanmar to Bangkok in
Thailand which marks the completion of this epic journey.
10 traveler’s, 4325 kilometer s, 3 nations,
one long road  trip, here it’s not about
the  destination but about the  journey, experiencing the new,  the different and the  diverse, exactly what this  road trip offers.
Watch ‘NEXA JOURNEYS ON ASIAN
HIGHWAY 1 DRIVEN BY S-CROSS’ o only on Discovery Channel every Sunday at 7:30pm
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