KFC launches first-ever no crust, all-chicken KFC Chizza

December 21, 2015
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The New Year is round the corner
and so is loads of excitement for KFC lovers with the launch of the all-new KFC
Chizza. The most extraordinary thing ever to happen to KFC’s signature hot and
crispy chicken fillet is the allNEW CHIZZA with crispy toppings,
yummy molten cheese, signature pizza sauce but NO

CRUST! Only100%
REAL CHICKEN as the base. Flavored with condiments like oregano and
chilli flakes, the Chizza is a chicken lover’s dream come true.

The product was launched with much fanfare by KFC
Chief Food Innovation Officer, Praneet Singh at a launch party held at a KFC store in
Connaught Place in New Delhi on December 18. The theme of the party was
#WhyNot, the very origin of the thought that led to the genesis of the Chizza
(a pizza without any base, #WhyNot?).
 
India’s first-ever vocal
orchestra Voctronica (a band without any musical instruments…#WhyNot) also
pumped up the tempo at the event and performed a unique Chizza anthem based on
the #WhyNot theme.
In the run-up to the launch of
the Chizza, KFC executed an interesting digital campaign. In this day and age,
when more and more brands are logging on to the digital bandwagon and pushing
out as much product information as possible, KFC decided to do something
extraordinary. It created an exclusive ‘CONFIDENTIAL’ website, without
any reference to the product itself.
The concept of the website was as
unique as the product itself. Users had to queue up to access the site and only
one user could access the site at any given point of time. Winners stood a
chance to win passes to the KFC launch party (where the product was finally
unveiled) and other goodies.
Within a period of 4 days (which
included the weekend), the promotional campaign for the site saw over 9 million
impressions; over 40,000 registrations and the cumulative time spent by users
waiting on the site was 303 days.
Starting December 18, Chizza will be available across
KFC stores in India, priced at just Rs 169!  So grab the Chizza at
your nearest KFC store. Relish the irresistible 100% chicken experience like
never before! Available only for a limited period.
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