Tanishq redefines diamond jewellery collection with ‘Inara’

An ensemble inspired from the vivid,
nautical underwater life
An evening of glitter and glamour

was at its best in the Taj Palace on 3rd July. Tanishq, India’s
largest and most preferred jeweler introduced Inara, an extension to the elaborate diamond jewelery collection
line launched last year that offers best in class diamonds and spectacular
designs. Inspired from the vivid, nautical underwater life, Inara celebrates marine
plants and under currents of the sea life replicating its textured surfaces,
fluid fineness and interwoven entities into the pieces. Inara unveiled to the
jewelery lovers in New Delhi, a magnificent show that created a perfect
backdrop as models swayed the runway draped in exquisite outfits complemented by
the stunning Inara jewellery.

Crafted in white and yellow gold
with white rhodium plating which enhances the diamond look, the collection has
used precious color stones such as Rubies, Emeralds, Blue Sapphires, Pink
sapphires and Yellow Sapphires to attain the radiance. Modularity has been
incorporated in most of the pieces along with a hint of color which is an added
feature to the collection aiding an elaborate look to the pieces. This
collection has been shaped very tastefully which distill style to its very
essence leaving the contemporary women with an extra choice.
Commenting on the launch, Sandeep Kulhalli, Senior Vice President,
Retail and Marketing, Titan Company Limited,
said “Tanishq has been in the
forefront of introducing new age diamond jewellery for women of diverse
jewellery tastes. We are delighted to present a collection with innovative and
unique designs that represents every woman’s personality, crafted in real
diamonds. Inara is for the Indian woman, who considers jewellery to be an
extension of their personality. Celebrating women, this collection fuses the
elegance of diamonds and perfectly blends in the modernity and exclusivity
aspect. It has been designed keeping in mind the choices and preferences of a
contemporary Indian woman”
Speaking on this occasion, Revathi Kant, Associate Vice president-
Design, Innovation& Development – Titan Company Limited,
said: “Diamond
signifies beauty, strength and purity and Inara embodies each of these traits. At
Tanishq our aim is to design jewellery which is best in class, unique and will
cater to the diamond jewellery needs of our customers. Every piece in the Inara
collection is backed with detailed research on diamond jewellery requirements
of modern Indian women. The collection draws inspiration from the underwater life
and the jewellery pieces have been enthused with underwater characteristics of
shells, feather stars, jelly fish, rocky reefs etc. Precious color stones have
been used in Pave setting in small areas along with diamonds which give an
extra choice to the contemporary Indian women.Modularity has also been explored
in various designs. We are sure that Inara will have an appeal to women across
India.”
Inara comprises of diamond
jewellery pieces across necklace, bangles, earrings and finger rings available
in all leading Tanishq stores across India from Rs. 1 Lac onwards.As
spectacular it would look, each piece in Inara Collection has been crafted to
take every woman for an exclusive experience.
About Tanishq:
 
Tanishq jewellery, from the Tata
Group, has been synonymous with superior craftsmanship, exclusive designs and
guaranteed product quality. It has built for itself the envious reputation of
being the only jewellery brand in the country that strives to understand the
Indian woman and provide her with jewellery that meets her traditional and
contemporary aspirations and desires.
Tanishq, India’s only national
jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over
5000 traditional, western and fusion looks. The jewellery is manufactured in a
fully integrated manufacturing plant with state-of-the-art equipment. The
Tanishq retail chain currently includes 166 exclusive boutiques in 90 cities,
making it India’s first and largest jewellery retail store chain.
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