My Daily – Balanced Nutrition for complete wellbeing

July 22, 2016
1,663 Comments
These days it’s very difficult to
stay healthy with new restaurants mushrooming across the country. With alluring
options to choose from, staying fit remains a challenge for people who have
hectic lifestyle.

Coupled with a sedentary lifestyle, men and women in the late
30’s are acquiring diseases that were not heard of a decade back. The simple
process of digestion and elimination takes a back seat with super heavy foods
that are laced with additives and therefore difficult to digest.

Enter ‘My Daily’ (www.myDailymeal.com). This super food is an amazing way to
stop you from skipping meals and eating junk food in your busy schedules.
My Daily
Meal is a Perfectly Engineered Meal Replacement Shake that provides exact
nutrients including Proteins, Carbohydrates, Fats, Minerals, Vitamins and Fiber
as required by your body in 1 meal.
This gives perfect nutrition to your body
within1 min. It has been founded by Four Fountains De-stress Spa
(www.fourfountains.in) team. The co-founders are Anurag Kedia, Saurabh Garg and
Sunil Rao.
It works on the real scientific aspect of food to make sure that
you get perfect nutrition anytime, anywhere in few seconds. In our busy lives
we end up either skipping a meal or eating junk food due to lack of time at
least 10-15 times in a month. “myDaily is
a perfect solution to this urban problem” said Co-founder and Business Head Saurabh Garg, who is an IIT Bombay and
IIM Ahmedabad Graduate with almost a decade of experience in healthcare with
Four Fountains De-stress Spa.
How did it start?
 
“myDaily started as a project to solve the problem of quick, convenient
and healthy meal in our busy urban schedules. As entrepreneurs, we as well as people
around us, were struggling to get the right nutrition in our tight schedules.
And very quickly we realized that it is a problem faced by people well beyond
the start-up world. Almost any working professional in today’s fast paced life
has to face this problem multiple times in a week”, said Saurabh.

Science Behind it
 
myDaily Meal got together with a
team of formulators and under the guidance of Dr. EzhilArasan, an ex-Dr. Reddy’s Research Scientist and a
consultant with various nutraceutical and nutrition companies, myDaily was
formulated.

“The single guiding principle
was that it should be ‘The Healthiest Meal Possible’ and should replace any meal
completely giving entire nutrition as required by the body. It makes you full
for the next 4-5 hours till your next meal”, says Sunil Rao, Co-founder, who is an SPJIMR Alumnus with almost a
decade of experience in healthcare marketing.

“It took more than a year to get the product right.  We started with looking at the entire 334
pages of Recommended Dietary Allowance by Indian Council of Medical Research
and doing various analyses to get the nutrition requirements. Then came the lab
samples and post tens of iterations and hundreds of tasting sessions we have a
product that we are really proud of. Saurabh was very particular that the
product should taste great while having perfect nutrition profile”, says
Dr. EzhilArasan, the scientific mind behind myDaily.
What does it contain?
 
Each pack of myDaily – The
Perfectly Engineered Meal Replacement Shake has ¼th of your daily
nutrition requirements including energy, proteins, carbs, fats, fiber, 12
essential vitamins and 13 important minerals. It has no added preservatives,
artificial colors and is completely transfat free.myDaily is prepared using
ingredients of natural origin. All the ingredients contained in the formula are
essential nutrients needed by the body on daily basis. These ingredients are
deemed safe by Food Safety and Standards Authority of India (FSSAI) and are not
known to cause any side effects.
“myDaily Meal comes in a pack of 115g that just needs to be mixed with
350 ml water and the perfect meal is ready in less than 1 min. It is a unique
product with perfect nutrition and convenience coming together. It is
manufactured at a 3P location in Himachal Pradesh. It meets all stringent
quality standards as required for a food product”, says Anurag Kedia, Co-founder, who is also an
IIT Bombay and IIM Ahmedabad graduate.
The Future
 
The firm has an ambition to grow
aggressively in the near future. It is a real problem that affects millions of
people everyday across the globe.
“myDaily has immense growth potential. The market size for skipped meals
itself is more than $10 bn in urban India. Apart from it being a business
opportunity, we feel that skipping meals is a genuine problem as it leads to various
health issues. In the short term we would focus on selling myDaily through all
Four Fountains outlets, select modern trade outlets and online through our
website and marketplace partners. We would also look at some strategic
alliances. We have already started getting enquiries from markets like
Philippines, Vietnam, Indonesia etc. This is a problem that is a global problem
and we feel that we can definitely look at a global brand with myDaily”,
says Saurabh.
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