IIFA 2016 – A sneak preview of the Mega event in Madrid, Spain​

May 3, 2016
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The 17th Edition of
IIFA Is All Set To Celebrate With Multiple Festivities across Cinema, Fashion,
Dance and Music from 23rd-26th June 2016 in Madrid, Spain.

The International Indian
Film Academy (IIFA) announced the 17th Edition of the most spectacular celebration of
Indian Cinema. A star studded
performance is what IIFA is all about. The glittering award ceremony is
scheduled in Spain- Madrid from 23rd
– 26th of June this year. We witnessed a preview at ITC Maurya Sheraton, Delhi.
The Videocon d2h IIFA weekend
2016 festivities will include the FICCI
– IIFA Global Business Forum, IIFA
Stomp in collaboration with MULAFEST
Urban Trends Festival, IIFA
Rocks, along with the glamorous awards night, NEXA IIFA Awards 2016.
Recreating the magic of Indian
cinema, the 17th edition of the IIFA Celebrations will play host to some of the
most celebrated stars of the Indian film industry, notable guests, and
dignitaries from India and the region, world media and Indian cinema fans from
across the globe.
The NEXA IIFA Awards 2016 hosts are the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The
awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la
crème Salman Khan, Hrithik Roshan,
Priyanka Chopra, Deepika Padukone and Sonakshi Sinha, among others.
Speaking on the occasion, Mr. Luis
Cueto, Coordinador General de la Alcaldía de Madrid said, “It is a privilege for Madrid to host the 2016 IIFA Weekend &
Awards. It is a unique opportunity that brings together the power of a
spectacular show, the strength of an innovative touristic investment
and the greatness of a cultural partnership. Madrid can’t imagine a better
project for the city this year”.
Mr. RS Kalsi, Executive Director,
Marketing & Sales, Maruti Suzuki India Limited said, “We are delighted to
associate with NEXA IIFA Awards 2016 for the second year, last year we
showcased our Premium crossover S-Cross at IIFA. This year we will showcase how
NEXA is at the forefront of bringing innovation & delivering outstanding
experiences. NEXA is not just an automotive brand but also a lifestyle brand.
NEXA is all about newer and premium experiences, just like IIFA which builds
lifetime experiences and felicitates excellence in Indian cinema at a global
stage”.
Mr. Saurabh Dhoot, Executive
Chairman – Videocon d2h says, “IIFA
awards over the years have grown tremendously in terms of scale and
extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another
milestone with lots of entertainment, glamour & innovation. Videocon d2h is
today the 1st Indian media company to be listed on Nasdaq, USA. IIFA
and Videocon d2h are perfect examples of Indian brands making a huge mark
globally.”
Commenting on partnering with
IIFA for the second time in a row, said Mr. Raj Nayak, CEO – COLORS, “IIFA 2015 was a thundering success. This
year we intend to take this Bollywood extravaganza a couple of notches higher
than last year. IIFA for Colors is not only a win-win partnership, but  is also a social investment where we
congregate the who’s who of the film fraternity under one roof away from India
and give the global citizens a glimpse of their favorite stars. With the
beautiful Madrid as the venue for IIFA 2016, we are looking at close to 600
million viewers from across the globe to regale in this extraordinary
celebration of the Indian Film Industry on the Colors platform.”
Mr. Pankaj Munjal, Chairman and
Managing Director, Hero Cycles Pvt. Ltd. added, “At Hero Cycles, we have long
campaigned for Indian cities to be bicycle-friendly as a way to improve both the
environment and cut down the consumption of fossil fuels, we now foresee a
revolution of sorts when we see millions of Indians taking up bicycling as a
lifestyle sport, recreation and a way of life.
To usher in this change and
promote this and much more, we believe IIFA is one of the biggest and best
platforms to reach out to people and get their favorite Bollywood celebrities
to inspire, and urge an entire nation to be healthier, physically active and
enjoy outdoors and cycling today and forever”.
Excited to host the most coveted
awards of Indian Cinema, the successful film maker, actor, musician and writer
all rolled into one, Farhan Akhtar said, “I am looking forward to hosting the IIFA Awards with Shahid
Kapoor and enthralling the audience all over again. We had previously
hosted the 14th IIFA celebrations in the US and had a wonderful time so I am
really excited to relive the experience and spread the magic of Bollywood
especially in Madrid, Spain. IIFA
goes a long way in broadening the horizon for the Indian film industry and the
celebrations are something that we all eagerly await and I am super excited to
be a part of!”
 
The FICCI- IIFA Global Business
Forum 2016 is a part of the Videocon d2h IIFA Weekend, in Madrid and will be
held on the 24th of June,
2016. Organized by FICCI and the Spanish Chamber of Commerce, The FICCI-
IIFA Global Business Forum 2016 will see powerful minds coming together to
address global issues of renewable energy and climate change.
This year, the
Business Forum at IIFA will hold a greater significance as it marks 60 years of
relations between India and Spain. As a platform, the FICCI- IIFA Global
Business Forum will be stimulating space for business between India and Spain
and subsequently paving the way for better relations between India, Europe and
Latin America. Highlights to include innovation and entrepreneurship, soft
power, global issues of renewable energy and climate change.
Additionally, another facet of
the IIFA extravaganza which is all set to make its way to Madrid, bringing
together the best of Spanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival,
organized by the MULA community and IFEMA with a line-up that underlines its
electronic heart, with pioneering artists from the international scene- Indian
DJs and musicians like Raghu Dixit Project, B.R.E.E.D, Midival Punditz
featuring Karsh Kale and friends, and Nucleya, setting the stage on fire at
MULAFEST that coincides with the 17th IIFA celebrations in Spain.
Commenting on the major
announcements about the NEXA IIFA
Awards, Anil Kapoor, Actor and
Friend of IIFA said, “The NEXA IIFA
Awards are one of the most coveted and honest awards celebrations. I
have been closely associated with the Academy and have been a part of numerous
IIFA journeys, but each time I am amazed by its grandeur and the effort that
goes into making it what it is today. Having worked in international films, I
have noticed that IIFA goes a long way in bringing out the best of the Indian
film industry and presenting it before the world on this great platform. I was
also in Spain for the announcement recently to see the warm welcome by the fans
of IIFA there; I was swept away. So I am eagerly looking forward to the Videocon
d2h IIFA Weekend and I’m sure it’s going to be more special than ever before.”
With the perfect destination to
host the gala celebrations, the International
Indian Film Academy is all geared up to unfold and present a
breathtaking amalgamation of two richly diverse countries and cultures. IIFA
2016 aims at bringing the magic of Indian Cinema not only to Spain but to Latin
America as well.
The Title Sponsor for the weekend
celebrations this year are Videocon
D2h, the Title Sponsors for the Awards are Maruti Suzuki and Hero
Cycles are the Cause Partners. IIFA Awards celebrations will air
exclusively on Broadcast partners, Colors
TV.
IIFA (International Indian Film Academy)
Conceptualized and produced by
Wizcraft International Entertainment Pvt. Ltd. and supported by the key
members of the Indian film fraternity, IIFA is the most appreciated South Asian
film academy and a global platform that gives the Indian film fraternity an
opportunity to reach audiences in international territories. The alliances
made via the platform of IIFA provide huge benefits and gain to India but an
equally important objective of this prestigious brand is to create similar
outcomes in its host country.  The aim is to establish a system of mutual
benefit to both India as well as the host destinations by boosting
tourism, economic development, trade, culture, cross-border investments and
film co-productions.
Wizcraft International
Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each
year and travel to new, exciting and beautiful destinations, taking the film
fraternity with it to unite and celebrate the best of Indian film and culture,
thereby taking Indian Cinema& India to a wider audience. www.iifa.com