Express your love with the new Flat white coffee from Costa

February 13, 2016
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UK based Coffee Chain, Costa
Coffee has launched its bestselling international coffee, the Flat White in
India. The Flat White, originally made
famous by its runaway success in Australia and New Zealand is a three-shot
Espresso and flat no-froth milk which takes coffee drinking to a new high.

Coffee connoisseurs across the world are raving about the Flat White and
customers are giving it the thumbs up.

Costa Flat White takes skill to
make and, when well-made, is an exceptionally satisfying coffee drink. It uses
more espresso coffee than a cappuccino or latte. It also uses very
creamily-steamed milk, which is a knack in itself.
Costa is the only coffee chain that uses a
Cortissimo, a shorter coffee extraction method, to build the Flat White.
This
is then blended with milk that has been heated using a special technique,
resulting in a smooth, velvety texture, with each drink hand finished with a
distinctive ‘florette’ pattern.
Mr.
Virag Joshi, CEO & President, Devyani International Ltd. said “ Costa is
India’s first international coffee brand and India is one of the most exciting
markets for Costa Coffee.
We have learnt that the Indian customer is always
willing to try new offerings and with the popularity of the Flat White soaring elsewhere
at Costa stores globally we think it’s the right time to give our patrons a
taste of this wonderful new coffee.’
A special Costa Master Class was
organized on the occasion to showcase the technique and skill required to
prepare a perfect cup of Flat White.
It was conducted by the winner of last
year’s ‘Barista of the Year’ – Devender Kumar, where he shared his experience
and some expert tips on coffee making.
Speaking on the launch of Flat
White, Mr. Ashish Chanana, COO, Costa Coffee India said’ We are proud to be
offering India’s coffee lovers another totally new blend.
Besides offering an
unbeatable coffee experience, we are constantly looking at making our cafes the
preferred hang out space through food and beverage innovations. I am confident
that our new bestselling international coffee will delight our customers and
leave them spoilt for choice.’
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