Blueair, the comprehensive solution for indoor air purification

May 20, 2015
673 Comments

The most important necessity for

us to live is fresh air! But are we breathing the right air indoors? With pollutants
and germs residing in every corner of the house, it is an impossible thing
these days. We do require air conditioners in the house but pure air is not
guaranteed.  

Leading countries like USA, China are all facing problems
related to quality of air. India is now reaching the top in poor quality of
air.
The good news is here –

Blue Air conditioners – world’s leading provider of
indoor air purifying technologies and appliances have forayed in India. The full
range of highly acclaimed indoor air purifiers can enhance health and wellbeing
at home and work by removing most known airborne contaminants hazardous dust
particles such as PM2.5, chemicals, smoke and bad odour. The air purifiers are
also known to remove deadly viruses that include the deadly H1N1, commonly
known as swine flu.
Blueair air purifiers have
enjoyed huge success in many countries such as China, Japan and the USA, thanks
to innovative, high quality air purifying technologies designed to improve
human health and wellbeing. We are committed to introduce many more life
enhancing, indoor air cleaning products from the Blueair stable that will cater
to the various domestic and business segments of Indian society in the future.”
Mr. Vijay Kannan, Blueair
business head in India quotes, “Blueair’s indoor air purifiers have won global
recognition and awards for their ability to clean the air in a room every 12
minutes of practically all known contaminants, including allergens, asthma
triggers, viruses, and bacteria.
He further averred that the aim behind
Blueair’s launch in India is to provide exceptional indoor air cleaning
performance and enhanced user experience for consumers and business buyers, at
competitive prices.
He added that as an internationally favourite
health-technology brand, Blueair symbolises the new India where young,
aspirational consumers favour brands that create a stir by doing good by being
good.
Whisper quiet and using little
energy, Blueair air purifiers add a global Scandinavian design ethos to the
modern life-enhancement home appliance choices available to Indian consumers.
Since being launched in 1986 in Stockholm, Blueair air purifiers have been
honored with a host of international design and new technology awards,
including iconic Red Dot Awards, handed out by Germany’s Design Zentrum
Nordrhein Westfalen, and Good Design Awards from the Chicago Athenaeum Museum of
Architecture and Design
Best filters to throw out bad air and germs

In addition to being a favourite choice of
consumers around the world, Blueair air purifiers are also used by a vast array
of international institutions, businesses and government agencies. Recently US
embassies in Beijing, China, and Delhi, India have purchased thousands of
Blueair air purifiers to protect staff in offices and homes against indoor air
pollutants.

In the lead up to its official
launch, Bluair has  already managed to
stir up excitement around India with the launch two weeks ago of its Clean Air
India Movement (CLAIM) campaign. A core element of the maiden campaign has been
a nationwide study by Blueair under the auspices of the HEAL Foundation that
revealed 35 percent of Indian school-going kids suffer poor lung health as a
result of air pollution.
“The CLAIM campaign reflects the
belief of Blueair’s founder, Mr. Bengt Rittri, that clean air is a basic human
right, which is a core value entrenched in everything Blueair does as a
company,” said. Mr. Kannan. “We believe that in the near future, indoor air
cleaners will become as common as vacuum cleaners are today due to consumer
concerns about the air they are breathing.”
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