SOUK – Spotlight On Ethnic Fashion

July 31, 2017
1,510 Comments
SHR Lifestyles Private Limited organised “SOUK” – Spotlight
On Ethnic Fashion, an evening presenting the brand new ethnic collection of
“Shree – The Indian Avatar” at Mapple Emerald, Rajokri.

The event saw the new vibrant, ethnic collection launch of
the Summer’ 18. The main motive behind the whole concept and collection was to
Reinvent the Indian avatar with a modern touch by renovating the traditional
silhouettes and fabric management.
Stretching from across the corners of India
shree brings the kaleidoscope of colors, the aromas, the vibrance of festivals
that we hold in our Collection.

Presenting a season of rejuvenation, the newest
Collection by Shree which has the richness of Indian Printing culture and was
presented in the form of modern Silhouettes like flares, dresses, gowns, and
many more styles that cannot take their eyes off.

Shree – the Indian Avatar showcased its 10 New Collections.
Starting with Dabu Collection which was a beautiful
combination of Indigo blues and manifesting act of the playful color story
represents the crafts passed on from one generation to another unaffected of
the ravages of time. The Pathri & Bagru Print Collection’ 17 Bagru
showcased the equilibrium of nature.
The monochromatic composition and the
glorious cast of colors revived the dying art of Bagru and pathri
printing. Craft of Kutch Collection ’18 The needle and thread
depicted an embroidered tale of mirrors and colors. The collection was inspired
by the Kutch embroidery of Gujarat. The Chanderi Collection ’17 The
Regal Radiance of Chanderi was a collection of gowns made to celebrate
womanhood. The collection personified women as the ray of light on a dark night
that enchants everything with her beauty & gaze.
 
Dawn To Dusk –
Summer Collection ’18, represented the passage of time during the day, from
dusk to noon and finally transforming into the night to capture the
captivating beauty of evolution.


The Mystic Artwork Collection ’18 Infusing
artworks and surface textures creating patterns of mesmerizing beauty. The brand
presented their Mystic Summer Collection 2018. Shree’s New Launch The
ultimate and the most awaited one, the new launch of Shree men’s pret
collection stated minimalism. The design detailing redefines the aura of
classic Indian ethnicity. The collection was infused with


Jamawar Ethnic FW ’17-18
 
Jamawar showcased stories through the tapestry of threads
woven together to honour the cultural craft of Kashmir.  A blend of
many hues and colors, which renders an inimitable uniqueness to the fabric. The
collection of Fall Winter 2017-18 is simple yet effortlessly elegant.
IndiaEmporium.com (Venture of SHR Lifestyles Pvt Ltd)
 
Shree in an association with Indiaemporium.com has ventured
into being part of the big day by creating a new canvas that the customers can
themselves paint on, they were personally consulted for choosing the fabric,
silhouettes, embroidery detailing etc delivering worldwide with many customers
at affordable prices, highlighting the rich Indian culture and exquisite
craftsmanship. They presented the beautiful amalgamation of ideas of the
customers with the guidance of the designers to produce an extraordinary
product.
The Grand Finale: Svarna – The Festive Collection
 
Svarna was inspired from the blocks used in block printing.
Each wooden block denotes a building block of life of the artisans, a hand
crafted starting point, which tells endless stories of beauty and struggles.
The prints represented the struggles they have conquered that made their
stories ‘golden’. Svarna exhibits the elegance & enchanting charm of Gold
Foil.
The show stopper for the collection was Sunil Dabas – Coach of
National Female Kabbadi team of India. India’s first women to receive Padma
shri & Dronacharya Award and under her tenure, Indian won 7 gold medals.
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