Ozone organic advantage announces the launch of Novex hair care in India

September 14, 2017
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Ozone Organic Advantage in association
with Embelleze Brazil announced a nationwide launch of its revolutionary
product ‘Novex- Nutritious food for hair’. Ozone Organic Advantage, the leader
in professional skin care is entering into salon professional hair care segment
with this new partnership with Embelleze, Brazil. This new alignment with Embelleze
will further strengthen the product offerings of Ozone in India.

Novex is a leading Brazilian hair
care brand comprising a range of salon professional products that help
rejuvenate damaged hair by reversing the effects of aging, pollution, sun
damage and over use of chemicals.
Enriched with the goodness of
Vitamin E, Olive Oil, Argan Oil, Bamboo Sprouts and Wheat Protein, the first
phase of the product launch will have innovative professional hair care
products for hair treatments. Priced at INR 1200 to 5000, the products will be
available in all the leading salons across India.
Mr. S C Sehgal, Chairman  & MD of Ozone Group said “At Ozone
Group, we strive to deliver products and services that correct the problem from
its roots. In our skin care products, we focus more on sustainable healthy,
clear and glowing skin, rather than chemically-treated superficial correction.
Our age and skin specific facials are designed to correct specific skin
problems in natural ways.
Thus, to extend our ecosystem of
beauty and wellbeing, Ozone Group brings to you Novex; a range of hair products
which include hair treatments, hair spas, shampoos, conditioner etc.  These are designed keeping in mind that
today, hair is the most exposed and vulnerable to damage; thus it is important
that it is cared for and nourished in the most natural way.
Novex is a nutritious deep
conditioning system developed to treat hair and restore its shine and
smoothness. Its formula is enriched with Vitamin E, a main component for
strength and hair growth. When one attempts to correct skin and hair problems
through chemicals hoping for instant results, they end up further damaging than
correcting the problem. Ozone and Novex collaborate to bring sustainable
correction and care by introducing effective and potent products that are
formaldehyde-free! “
Francois Pierre Menjoulou –
Business Head – Embelleze, further added “There is a complete synergy in the
corporate philosophy of brands, to provide the best to customers and celebrate
the goodness of life. Nutrilsalon and Novex, the flagship brands of Embelleze,
are going to revolutionize the market with the new age professional product
range. It is a win- win association for us and for the salon professionals and
finally the consumers.
Novex is the best known
Brazillian hair care product worldwide. It has a deep conditioning system
developed to treat the hair and restore its shine and smoothness. Acting at the
cuticle level, it gives hair back its nutrition, aligning the hair cuticles and
restoring smoothness to the hair shaft. With Salon professional quality, Novex
products are suitable for all hair types and are safe to use.
The Novex hair treatment is
available in 4 variants for different level of hair care: Keratin Spa – Gentle
Treatment, Bamboo Oil – Moderate Treatment, Argon Oil – Intense Treatment and
Olive Oil – Extreme Treatment.
Ozone Professional Range:
 
Ozone Professional Range as a
brand, launched in 2010 is a part of “Ozone Organic Advantage” which provides
age and skin specific treatment with 100% organic enriched active essentials.
Based on ancient principles of Ayurveda, Ozone Professional range comprises of
products that are pure organic, methodologically researched and developed to
ensure wholesome goodness for both skin maintenance as also to revive problems
in skin. Their products have the organic advantage to restore and strengthen
the skin barrier for healthier, radiant and younger looking skin offering
Correction, Enhancement, Healing and Protection for all skin types.
Embelleze:
 
Embelleze is one of the largest
hair care and beauty companies present in the Brazilian Market since 1969.
Embelleze understands women and creates the best beauty solutions for women
from all ethnicities with different life styles and different beauty needs. In
2015 Embelleze was considered the 83rd biggest beauty company worldwide listed
by Beauty Inc WWD. With 2 brands Novex and Nutrisalon they are entering in the
India market Embelleze offers unique
combination of specialized products bringing excellency and efficiency in the
Hair Care Salon Professionals category world-wide.
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