Bespocut -The International Clothing Brand Now In India

August 6, 2017
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Aimed at freeing the art and craft of India’s designers and
tailors, Bespocut is powered by a cloud based application, that integrates the
designers front end with Bespocut’s back end and logistics in such a way that
they get access to globally renowned fabrics, trims and accessories with Just
In Time delivery.

Now there is no reason a designer in India cannot give the
same quality of bespoke that is available in Savile Row or Hong Kong. The
fabrics, linings and trims are sourced directly from the best mills in Europe
and the UK, with the respective certificate of authenticity for peace of mind
of the bespoke entrepreneur and their client. The virtual studio offers over
250 fabrics and a million combinations. The QR coded swatch cards provide each
bespoke entrepreneur with an instant connect to the Bespocut supply centers.

When we improve the quality, the demand will rise, and tailors and designers
will see better realisation of their efforts. Better income levels will lead to
better and gainful employment growth, especially in the youth as Bespocut takes
away the hassles of investing in and stocking high quality and high cost fabric
and having to deal with unscrupulous dealers and traders.

Instead, it lets them
focus on their clients and craft while providing the best of materials with
just a few clicks. The facility is based on fee and subscription model thus is
easy to begin business with. It comes along with order taking, measurement
storage and a robust CRM system that the business owners can use to track
orders, identify repeat customers and make customer management easy.
Due to this model, bespoke entrepreneurs do not have to make investment in
stock buying and storing, staff salaries and completely gets rid of a dead
stock situation. Losses through theft, pilferage and spoilage too are
eliminated. This ensures that break-even is swift and profit is maximized. The
aim is to let business owners successfully and ethically launch and develop their labels and brands and turn
them in to global powerhouses.
With its launch in India, Bespocut aims to reach partners in the top 30 cities
in the country in their first year, growing the business to 500+ style partners
across the country in the first two years of operation.


Bespocut – The fastest way to launch your bespoke business


The Bespocut story began a long time ago in 2002, when the founder Pradeep
Kumar was running his custom tailoring business. He had started with an idea of
doorstep tailoring and focused on expatriate community in Delhi and Corporate
houses in Mumbai. Dialablazer succeeded tremendously as the convenience and
quality were much appreciated.
However, the realized that while the demand for
this service is tremendous, there are many obstacles before this concept can be
reliably scaled. Sourcing quality cloths, trims, and accessories was a key
issue. While traveling all over the world to ensure supply, the seeds of
Bespocut started germinating.
2016. While Pradeep was discussing this with many potential partners and
investors, he used to discuss his concept with his neighbor and friend Ashok
Garg. Garg became interested in the concept and soon came aboard as a partner
and has guided the venture with his experience of running his ASKA group for 30
years.

Together they decided to launch Bespocut to meet the needs of the
fast-growing bespoke clothing industry. They decided to launch Bespocut as a
venture of Aska E-commerce Solutions. Today, Bespocut is helping designers and entrepreneurs start their bespoke
business with its Virtual Studio Kit. An app enabled, cloud-based system that
integrates international logistics and comprehensive service, Bespocut is just
the partner designers need to service their clients. The main challenge is that
since there is nothing like Bespocut, it’s often mistaken for a bespoke
clothing brand itself.

Bespocut calls its clients, the designers, tailors and entrepreneurs who
provide bespoke services; Style Partners. They become Style Partners after
paying a deposit for the Kit and training and a nominal annual subscription
fee. Revenue is generated through the sale of fabrics and materials ordered by
Style Partners via the app. So the Style Partners are the sales channel of the
company.
This model is poised to disrupt an industry that has for long been held
hostage by an age old distribution model, distributors, and stockists. Also,
the Bespocut model eliminates the need for various business start-up expenses,
such as inventory holding and or warehousing costs, shop deposit and running
costs. Besides this, it frees the Style Partners to focus on their clients and
run around for reliable sourcing.
The company plans to appoint 500 Style Partners across India on the first
phase, In the second phase, conversion facilities will be created to facilitate
factory made conversion for its Style Partners and finally, it will launch its
kits and app for International Style Partners.
Style Partners do not have to face typical challenges like having to make an
investment in stock buying and storage, staff salaries and completely get rid
of a ‘dead stock’ situation. Losses through theft, pilferage, and spoilage too
are eliminated. This ensures that break-even is swift and profit is maximized.
The aim is to help SP’s successfully and ethically launch and develop their labels
and brands and turn them into global powerhouses.
The market size for bespoke in India is not available and it is often clubbed
with the luxury industry as those figures are more easily available. But the
opportunity is clearly huge. Bespocut aims to provide the same standard of
materials that bespoke tailors in Savile Row and Milan provide.
Leveraging the
buying power and sourcing skills of Bespocut, it‘s Style Partners will offer
bespoke solutions at cost prices that are far far lower than current market
prices, hence will operate in the premium to super premium and luxury segments
of the market. But they will be able to provide a luxury standard at premium
prices. That is the USP of working with Bespocut.
Bespocut is today a fast growing organization with over 15 full-time employees
with over 6 in marketing and business development. More information is on www.bespocut.com or
email on care@bespocut.com
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